SEO for HVAC
When the AC breaks, homeowners search. Are they finding you?
SEO and AI search optimization built for HVAC companies. We audit your online presence, analyze your local competitors, and build a roadmap to capture the seasonal demand that drives your business. $497, delivered in 5–7 business days.
HVAC searches spike when temperatures do. Your website needs to be ready.
HVAC is seasonal. When the first heat wave hits or the furnace quits in January, search volume for "AC repair near me" and "heating company [city]" spikes. The HVAC companies that rank for those queries fill their schedules. The ones that don't scramble for leads through paid channels.
The challenge for HVAC companies is that your search visibility needs to be built before the spike, not during it. Content takes months to rank. Google Business Profile optimization takes time to compound. AI search engines need time to discover your business. The companies that invest in the off-season capture demand when it arrives.
Most HVAC companies we audit have a website built by whoever installed their CRM, a Google Business Profile they haven't updated since setup, and competitors with 5x more reviews. The search results for HVAC terms in most markets are dominated by 2–3 companies that invested early.
The Audit
What the audit covers for HVAC companies.
Seven research phases tailored to the HVAC industry, covering both your heating and cooling services across your full service area.
Seasonal Keyword Strategy
HVAC keywords shift with the calendar. We research volume and competition for heating terms (furnace repair, boiler installation, heat pump) and cooling terms (AC repair, AC installation, ductless mini split) in your specific service area, so your content calendar aligns with seasonal demand.
Local Competitor Analysis
Your top 5–7 organic competitors profiled: who ranks for 'HVAC [your city],' their review counts, content depth, service area pages, and what they're doing in AI search. The HVAC market in most areas is dominated by a small number of optimized companies.
AI Search Visibility
Testing across ChatGPT, Claude, Gemini, Perplexity, and Grok for queries like 'best HVAC company near me' and 'AC repair in [city].' HVAC is a category where AI recommendations are increasingly replacing the traditional search-and-scroll approach.
Technical SEO & Content Roadmap
Site crawl, page speed, mobile experience, and schema audit — plus a content roadmap for individual service pages (AC repair, furnace installation, maintenance plans) and location pages for your service area.
The cost of not ranking.
HVAC keywords have the highest CPCs in home services. "HVAC repair near me" costs $80–120+ per click in Google Ads. An HVAC company spending $3,000/month on ads could achieve the same lead volume from organic ranking — without the recurring ad spend.
The average HVAC job is $3,000–10,000 for installation work. A single new customer acquired through organic search can pay for the entire audit. The compounding effect — ranking builds on itself — means the cost of acquisition drops every month while ad costs stay the same or increase.
FAQ
Common questions.
When should an HVAC company invest in SEO?
During the off-season. Content takes 2–4 months to rank. If you start SEO in February, your cooling-season keywords are building authority by the time June hits. Starting in June means you won't rank until the season is nearly over. The audit identifies which seasonal keywords to target first.
How much does SEO cost for an HVAC company?
Our audit is $497 flat — seven research phases with a prioritized roadmap. Execution starts at $2,500 for a 30-day phase. Monitoring is $129/month. No long-term contracts.
ServiceTitan has marketing built in. Why would I need separate SEO?
ServiceTitan handles CRM, dispatch, and customer communication. Their marketing features focus on ad management and review generation. They don't audit your technical SEO, test your AI search visibility, research your competitor's content strategy, or build a content roadmap. These are complementary — ServiceTitan manages operations, SEO drives new organic leads.
See where your HVAC business stands online.
Seven research phases covering your SEO, AI visibility, and competitive landscape. Built for HVAC companies.