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The Bottom-Up SEO Content Strategy

A guide to the bottom-up content strategy that starts with your revenue pages and builds up. Why traffic-first SEO is failing, how AI search changes the math, and the execution order that turns content into customers.

  • Know which three kinds of pages your site needs and which one to build first, and why your Google Business Profile counts as one of them.
  • Follow one plumbing company's full chain, from a hidden-water-leak article to the comparison page to the emergency page that books the job, and copy the shape for your trade.
  • Fix things in the right order: the technical basics and the pages that book work first, then the comparison pages, then the articles. One chain before a big publishing program.
  • Score your own foundation in ten minutes with a ten-point checklist, and know from the score where to start.
  • Measure what pays: brand visibility, brand search, and booked work over raw traffic, plus the one intake question that tells you where a lead came from.
  • Understand how AI assistants pick the local businesses they recommend, with examples by industry and ready-to-use content briefs.

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