SEO & AEO Execution

You know what needs to happen. It's just not getting done.

You've seen the audit. You know the site is slow, the schema is missing, the content gaps are obvious, and AI search engines don't know you exist. The roadmap is clear.

But execution stalls. Your team doesn't have the SEO expertise. The agency you called wants a 12-month retainer before they touch anything. And every month that passes, your competitors are publishing the pages you haven't written yet.

Eikon runs fixed-scope projects in 30-day phases, highest-impact work first. Small projects are one phase. Larger engagements run two or three. You get a clear scope, clear deliverables, and a clear end date.

Everything from technical fixes to published content.

• Technical SEO. Site speed optimization, Core Web Vitals fixes, mobile experience improvements, XML sitemap cleanup, robots.txt configuration, and HTTPS/security hardening. Nothing else works until the foundation is right.
• Schema & Structured Data. Organization, LocalBusiness, Service, FAQ, and Article schema markup. When this is implemented correctly, search engines and AI models can parse what your business does, where you operate, and what you offer.
• On-Page Optimization. Title tags, meta descriptions, heading hierarchy, image alt text, and internal linking across every page on your site. Each page is handled individually based on its target keyword. No templates.
• Content Creation. Service pages, comparison articles, buyer's guides, and authority content written for your audience and structured for AI citation. Every piece maps to a specific keyword and funnel stage.
• Answer Engine Optimization. Entity signals, structured Q&A patterns, authoritative sourcing, and the markup that helps ChatGPT, Claude, Gemini, Perplexity, and Grok recommend your business by name. This is what gets you from ranked to cited.
• Internal Linking Architecture. Links between your conversion pages and their supporting content, structured so authority flows toward the pages that convert. Search engines and AI crawlers use internal links to understand what your site is actually about.

Bottom-up content strategy.

Decide pages come first: your service pages, your product pages, the pages where someone ready to buy lands and converts. Then Compare content. Comparison articles, buyer's guides, "best X in Y" roundups that capture people who are actively evaluating. Learn content comes last, once the conversion infrastructure is in place to catch the readers it brings.

Every piece of content links toward the Decide page it supports. Nothing gets published unless it has a clear path to revenue.

Answer engine optimization is not optional anymore.

When someone asks AI "who's the best plumber in Providence?" or "which CRM is best for small law firms?", they get a direct answer. One recommendation, maybe three.

If your business isn't in that answer, you're invisible to a growing share of your market. AEO is the practice of structuring your content, your entity signals, and your third-party presence so that AI search engines can identify and cite you.

We build AEO into every page we create and every technical fix we make. That means structured data that AI models can parse, content patterns that match how LLMs extract and attribute information, and entity consistency across your website, your Google Business Profile, and the directories that AI engines pull from.

How a phased engagement works.

• Audit. If you've already completed a Digital Marketing Audit, we reference it directly. If not, the audit is included. We need the data before we can prioritize. Either way, we start with a clear picture of where you stand.
• Prioritize. We build a phased execution roadmap from the audit findings, ordered by impact. Quick technical wins go first. Then the high-value content pages. Each 30-day phase has defined deliverables. We agree on scope, timeline, and budget before any work begins.
• Execute. We work through the roadmap week by week: technical fixes, content creation, on-page optimization, schema markup, AEO signals. You review and approve everything before it goes live.
• Report. Monthly progress reports with ranking data, traffic changes, AI visibility checks, and what's coming next. You always know where things stand and what's been delivered.
• Handoff. When the engagement ends, the work is done and live. We can recommend ongoing monitoring or a follow-up project if there's more to do, but nothing is required.