SEO for Contractors
Property owners search for contractors online. Make sure they find you.
SEO and AI search optimization for general contractors, remodelers, roofers, painters, and specialty trades. We audit your visibility, benchmark your competitors, and build a roadmap to rank. $497, delivered in 5–7 business days.
Referrals built your business. SEO scales it.
Contracting businesses grow through reputation. You do good work, the homeowner tells their neighbor, and the next job follows. That model works until it doesn't — referrals are unpredictable, they don't scale across service areas, and a slow month means scrambling.
Meanwhile, the searches that drive contractor hiring — "general contractor near me," "kitchen remodel [city]," "roofing company [city]" — generate hundreds to thousands of queries per month in any metro area. The contractors who rank for these terms have a steady pipeline of inbound leads that doesn't depend on who-knows-who.
Most contractors we audit have the same setup: a basic website with a homepage and an "about" page, a Google Business Profile with fewer reviews than their top competitor, and zero visibility in AI search engines. The fix is methodical and achievable.
The Audit
What the audit covers for contractors.
Trade-Specific Keyword Research
Contracting spans dozens of specialties. We research the keywords with the highest search volume and commercial intent for your specific trade — remodeling, roofing, painting, general contracting, concrete, fencing — in your service area.
Local Competitor Analysis
Your top 5–7 organic competitors profiled: review counts, project portfolios, service pages, Google Maps positioning, and content depth. In most contractor markets, a small number of companies dominate search while the majority compete for scraps.
AI Search Visibility
Testing across ChatGPT, Claude, Gemini, Perplexity, and Grok. For big-ticket projects (remodels, additions, roofing), homeowners increasingly ask AI for recommendations before making a hiring decision. If the AI doesn't know your business exists, you're not in the consideration set.
Content & Portfolio Strategy
A roadmap for building your online presence: which service pages to create, how to structure project galleries so they rank (not just look good), how to build location pages for your service area, and what supporting content drives organic leads.
FAQ
Common questions.
How much does SEO cost for a contractor?
Our audit is $497 flat — seven research phases and a prioritized roadmap. Execution projects start at $2,500 for a 30-day phase. Monitoring is $129/month. No long-term contracts.
I'm a general contractor. My services are broad. How does SEO work for that?
Broad services mean more keyword opportunities. 'Kitchen remodel [city],' 'bathroom renovation [city],' 'home addition [city]' are all separate searches with different competitors. The audit identifies which services have the highest search demand in your area and prioritizes them. You don't need to target everything at once — you start with the highest-value services.
Do project photos help with SEO?
Yes. Project galleries with descriptive text, image alt tags, and structured data serve three purposes: they rank in Google Image search (a significant traffic source for contractors), they build trust with visitors, and they give AI search engines evidence of your work quality. The key is adding context — location, project type, scope — not just uploading photos.
See where your contracting business stands online.
Seven research phases covering your SEO, AI visibility, and competitive landscape. Built for contractors.