Free Strategy Guide
The SEO strategy most agencies
get backwards.
A 14-page guide to the bottom-up content strategy that starts with your revenue pages and builds up. Why traditional top-of-funnel SEO is failing, how AI search changes the math, and the execution order that turns content into customers.
14-page PDF — free, delivered to your inbox
What's Inside
What the guide covers.
The Problem with Traditional SEO
Why the standard playbook — write informational content, chase keyword volume, hope traffic converts — stopped working. The HubSpot cautionary tale.
The Three Layers of the Funnel
BOFU, MOFU, and TOFU explained. What each layer does, how they connect, and why you build from the bottom up.
The Chain Logic
Every piece of content has a path to conversion. TOFU feeds MOFU feeds BOFU. No orphan content. Concrete examples for plumbing, HVAC, dental, and commercial services.
Why This Works in the AI Era
Informational search is moving to AI. Commercial search stays on Google. A strategy built around commercial intent is positioned for where search is going.
Industry Examples
Funnel structures for home services, healthcare/dental, specialty trades, and commercial services — with specific content examples for each layer.
The Execution Order
The sequence matters. Technical audit and BOFU optimization first, then MOFU, then TOFU. Quality linking structure over raw volume.
Key Principles
Seven principles that keep the strategy on track: start at the bottom, maintain the chain, prioritize commercial intent, use TOFU for authority.
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Who This Is For
Service business owners doing $500K–$10M.
You have a website but it generates few or no leads from search
You've spent money on marketing agencies and can't tell if it worked
Competitors show up on Google and in AI search — you don't
You want a strategy that connects content to revenue, not just traffic
Ready for the full picture?
The guide shows you the strategy. The audit shows you where you stand.
Get Your Audit: $497