SEO for Solar Companies
Homeowners research solar for weeks before choosing an installer. They never find your company.
SEO and AI search optimization built for solar installers. We audit where you stand, show you what's broken, and build the roadmap to fix it. $497.
Homeowners spend weeks researching solar. Your website isn't part of that research.
A solar installation is a $15,000–$30,000 decision. Homeowners don't impulse-buy it, they research for weeks, comparing installers, reading reviews, and asking questions online. The companies that show up during that research window are the ones that close the deal. If your website doesn't rank for the searches homeowners make during that process, you're invisible during the only window that matters.
Most solar companies we talk to rely on EnergySage, Solar.com, or SolarReviews for lead flow, and pay a premium for every shared lead. Their own websites rank for nothing. Their Google Business Profile hasn't been updated since setup. And when a homeowner asks ChatGPT, Claude, Gemini, Perplexity, or Grok for the best solar installer in their area, the response lists national brands and aggregator sites instead.
The solar installers winning organic search in your market aren't necessarily doing better installations. They built city-level landing pages, earned review volume, structured their data for search engines, and published content that answers the questions homeowners ask before signing a contract. That's the gap, and it's fixable.
The Audit
What the audit covers for solar companies.
The same 7-phase methodology we use for every service business, applied to the solar industry. Every finding is specific to your market, your service area, and your competitors.
Your Competitive Landscape
Who ranks above you for 'solar company [your city],' 'solar panel installation near me,' and your key service keywords. We profile your top 5–7 organic competitors, local installers and national brands like SunRun and Tesla Solar, analyzing their review counts, content volume, schema markup, and what they're doing that you're not.
Technical SEO & Site Health
Full crawl of your website. Page speed, mobile experience, indexation issues, and on-page SEO for every service page. Most solar company websites have service pages that aren't indexed, no schema markup, and page titles that mention 'solar' but not the cities or specific services they cover, residential, commercial, battery storage, maintenance.
AI Search Visibility
We test whether ChatGPT, Claude, Gemini, Perplexity, and Grok recommend your business for queries like 'best solar installer in [your area].' Solar is one of the most-researched home improvements online, and homeowners increasingly ask AI assistants for recommendations before contacting any installer.
Content & Keyword Strategy
Keyword research for your specific services, residential solar installation, commercial solar, battery storage, solar panel maintenance, solar financing, with volume and difficulty data for your service area. We build a content roadmap showing which pages to create, which to optimize, and in what order.
The math on a single solar installation.
Solar keywords run $25–50+ per click in paid ads. "Solar company near me" gets tens of thousands of monthly searches; "solar panel installation cost" and "best solar companies [state]" represent homeowners deep in the buying process. Each search is connected to a $15,000–$30,000 project, and the installer who shows up first earns the consultation.
The average residential solar installation is $15,000–$30,000. One customer acquired through organic search covers the $497 audit dozens of times over. Unlike EnergySage and SolarReviews charging per shared lead, those calls come straight to you.
The audit identifies which keywords you can realistically rank for and which competitors are beatable. The execution roadmap prioritizes by speed-to-impact so you see results before peak solar season.
Next step
Ready to convert qualified solar inquiries into installations?
The audit is the diagnostic. If you're ready to act on the findings, technical fixes, content creation, and AI search optimization, execution starts at $2,500 for a 30-day phase. We handle implementation so you can focus on the projects.
See where your solar company stands online.
Seven research phases covering your SEO, AI visibility, and competitive landscape. Built for solar installers, priced for solar installers.
FAQ
Common questions.
How much does SEO cost for a solar company?
Our audit is $497 flat, it covers seven research phases and delivers a prioritized roadmap. If you want us to implement the roadmap, execution projects start at $2,500 for a 30-day phase. Ongoing monitoring is $129/month. There are no long-term contracts.
How long before I see results from SEO?
Technical fixes and Google Business Profile optimization can show results within weeks. Content-driven rankings typically take 2–4 months to materialize. Solar has strong seasonal patterns, starting your SEO work in winter means your rankings are building when spring and summer search volume peaks.
We already get leads from EnergySage and SolarReviews. Why do I need SEO?
Lead aggregators charge you per lead and share those leads with multiple competing installers in your area. Organic search and AI recommendations send homeowners directly to you, no middleman, no shared leads, no per-lead fees. The ROI on ranking for your own service keywords is significantly higher than any lead platform, especially at solar's transaction values.
Can a local installer compete with SunRun and Tesla Solar in search results?
Yes. National brands rank well for broad terms, but local search is driven by proximity, reviews, and local content. A local installer with city-level landing pages, strong review volume, and an optimized Google Business Profile can outrank national brands for '[city] solar installer' and related local queries. The audit shows you exactly where those openings are.
Do you work with solar companies outside Rhode Island?
Yes. The audit methodology works for any market in the U.S. We research your specific service area, local competitors, and regional search patterns. Most of our solar clients are outside our home state.
Next step: Implementation
From audit to execution.
The audit tells you what to fix. Execution gets it done. We handle technical SEO, content creation, schema markup, and AI search optimization for solar companies in fixed 30–90 day phases.
See where your solar company stands online.
Seven research phases covering your SEO, AI visibility, and competitive landscape. Built for solar installers, priced for solar installers.
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