Eikon.
Book a Call

Free download

The Bottom-Up SEO Content Strategy

A guide to the bottom-up content strategy that starts with your revenue pages and builds up. Why traffic-first SEO is failing, how AI search changes the math, and the execution order that turns content into customers.

  • The Three Layers of the Funnel: Learn, Compare, and Decide: what the buyer is doing at each layer, why your Google Business Profile is part of the Decide layer, and why you build from the bottom up.
  • One Complete Example: A plumbing company's full content chain, from a hidden-water-leak article to the comparison page to the emergency service page that books the job.
  • The Execution Order: The sequence matters. Technical audit and conversion pages first, then Compare content, then Learn content. One focused chain before a big publishing program.
  • Is Your Lead-Generation Foundation Ready?: A ten-point self-assessment you can score in minutes, with guidance on what your score means and where to start.
  • Measuring What Matters: Brand visibility, brand search, and conversions over raw traffic, plus the one intake question that fixes attribution.
  • The Methodology Reference: How AI assistants find and recommend local businesses, industry-by-industry applications, and intent-based content briefs.

Please enter your name.

Enter a phone number so we can reach you.

Enter a valid email address.

We guarantee your privacy. Your details go only to Eikon Solutions, who calls you to book a time.