Digital Marketing · Massachusetts
SEO & AI Search Optimization for Massachusetts Businesses
Eikon Solutions delivers digital marketing for service businesses in Massachusetts.
Packages
Pick a package and we take it from there.
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Lead Engine
You want the phone to ring and you'll handle the follow-up yourself. Up to four zips, and one job pays for the month.
- Build
- $1,497
- Monthly
- $247/mo
You pay the build fee when you sign up. The monthly starts after your first 30 days and runs six months, then month to month. Pay the year up front and you get two months free.
- A site on your domain with a page for every service you offer in every zip you claim
- Your Google profile and the seven core listings, set up right and kept current for you
- Every lead gets a text and an email within minutes, then you take over
- Every lead lands in your inbox with where it came from
- You're live in days, not months, and you watch a test lead run end to end
- Your zips are yours. We won't take a competitor in your trade there.
- Want a change? Call us. You get a monthly report and a yearly refresh.
- Three users and 5,000 contacts
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Our pick
Growth System
You're losing track of who needs a quote or a call back. Up to eight zips, and everything in one place.
- Build
- $2,497
- Monthly
- $497/mo
You pay the build fee when you sign up. The monthly starts after your first 30 days and runs six months, then month to month. Pay the year up front and you get two months free.
- Everything in Lead Engine, across up to eight zips
- Every lead, quote and follow-up lives in one place, your Eikon dashboard
- Text and email campaigns, calendars and automations that run without you
- Already have a CRM? We can sync to it both ways, quoted as a line item
- 25 users and 25,000 contacts, with invoicing when you want it
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Full Service
You run several locations or crews and you've stepped out of the day to day. You want all of it handled.
- Build
- Quoted
- Monthly
- $2,500+/mo
A monthly retainer, plus custom work we scope and quote as you need it.
- Everything in Growth System, with no limit on zips, users or contacts
- Custom AI operations and automation, built around how your business runs
- Paid ads, social, reputation and integrations when the work calls for them
We quote it after a 30-minute strategy call.
Start My Full Service
Full-service digital marketing for Massachusetts service businesses. Serving Southeastern Massachusetts, Boston, the South Shore, and Cape Cod from our base in the Greater Providence Area, working with trades, healthcare and legal practices, and service businesses across the region. A lead engine site, your profile and listings, AI search visibility, and a first response to every lead within minutes, fully managed.
Here is what you're buying: your whole online presence, built and run for you. A site that comes up when someone in your zip searches for your trade. A Google profile and listings that match it everywhere customers look. A text back to every lead within minutes, with the lead in your inbox and where it came from. You take the call and run the job. We run everything else.
In Massachusetts we work with businesses in Boston, Cambridge, Brockton, Quincy, New Bedford, Fall River, Taunton, Plymouth, Attleboro, Weymouth, Braintree, Barnstable, Hyannis, Falmouth, Seekonk, Somerville, Malden, Waltham, Brookline, Revere, Medford, Everett, Arlington, Chelsea, Watertown, Winthrop, Dartmouth, Franklin, Needham, Norwood, Wellesley, Stoughton, Bridgewater, Milton, Walpole, Marshfield, Dedham, Canton, Middleborough, Yarmouth, Hingham, Mansfield, Wareham, Bourne, Sandwich, Norton, Scituate, Foxborough, Sharon, Bellingham, Pembroke, Somerset, Rockland, Swansea, Abington, Westport, Duxbury, Westwood, Fairhaven, Raynham, Whitman, Mashpee, Hanover, Kingston, East Bridgewater, Dennis, Medway, Rehoboth, Harwich, Wrentham, Lakeville, Carver, Holbrook, Norwell, Hanson, Brewster, Acushnet, Plainville.
Massachusetts service businesses are invisible online.
Search for any service category in Southeastern Massachusetts, plumbing, HVAC, electrical, dental, legal, roofing, and the results follow a pattern. National directories take the top spots. A few Boston-area businesses with strong web presences fill in the rest. Local operators on the South Shore, in the SouthCoast region, and on Cape Cod are buried or missing entirely.
AI search compounds the problem. When someone asks an AI search engine for a recommendation in Quincy, Brockton, or Plymouth, the AI draws from what it can find online. Businesses with thin websites, no reviews, and no structured data get passed over. The competitor who invested in their web presence gets the recommendation.
Boston has hundreds of digital marketing agencies, but most of them serve tech companies, SaaS startups, and enterprise clients. The trades, dental practices, law firms, and home service businesses south of the city have fewer options, and the agencies that do serve them rarely build for AI search. That gap is where the opportunity sits.
What we do for Massachusetts businesses.
The same system we run nationally, applied with local market knowledge. Every engagement starts from research into your Massachusetts competitors, your towns, and the questions your customers ask.
- A lead engine on your domain. Service and town pages for the places you claim, built to win the searches that book the job and to be cited by AI search engines.
- Your Google Business Profile and listings, run by us. Optimized, consistent across the core seven directories, and kept current.
- A first response to every lead within minutes. Text and email, around the clock, then you take over.
- Territory exclusivity. In your claimed towns we take no competing client in your trade.
- Monthly reporting. What moved in search and in AI answers, where each lead came from, and what we did about it.
Industries we work with in Massachusetts.
We specialize in lead-dependent service businesses, companies where showing up in search results and AI recommendations directly drives revenue. The research behind each lead engine adapts to the industry's keyword landscape, competitive dynamics, and customer search behavior.
Real estate and financial services: real estate agents in Massachusetts, insurance agents in Massachusetts, property managers in Massachusetts, and mortgage brokers in Massachusetts.
Healthcare and legal: medical practices in Massachusetts, med spas in Massachusetts, chiropractors in Massachusetts, therapists in Massachusetts, dental practices in Massachusetts, and law firms in Massachusetts.
Trades and home services: electricians in Massachusetts, plumbers in Massachusetts, HVAC companies in Massachusetts, roofing contractors in Massachusetts, pest control companies in Massachusetts, landscapers in Massachusetts, and general contractors in Massachusetts.
The Massachusetts digital marketing landscape.
Massachusetts has a dense agency market in Boston and Cambridge, but that market serves a different client. Most Boston agencies focus on technology companies, venture-backed startups, and enterprise accounts. The trades, dental practices, law firms, and local service businesses that operate south of the city are an afterthought, if they're served at all.
South of Boston, the options thin out. The South Shore, SouthCoast, and Cape Cod have fewer agencies, and the ones that exist are generalists. None of them build for AI search. None of them test your visibility across ChatGPT, Claude, Gemini, Perplexity, and Grok. None of them track whether AI search engines recommend your business when customers ask.
For lead-dependent businesses in these regions, trades, healthcare and legal practices, real estate and insurance, showing up in AI search is a direct referral. There's no list to scroll through. Either you're recommended or you're not.
Where we work in Massachusetts.
We serve businesses across Southeastern Massachusetts, the Boston metro area, the South Shore, and Cape Cod. We're based in the Greater Providence Area, about 45 minutes from the Massachusetts border, and work with clients in person and remotely throughout the region.
Boston Metro: Boston, Cambridge, Quincy, Braintree, Weymouth, Milton, Dedham, Norwood, and Canton.
South Shore: Plymouth, Marshfield, Scituate, Hingham, Duxbury, Kingston, Pembroke, Rockland, Hanover, and Abington.
SouthCoast & Attleboro Area: Fall River, New Bedford, Taunton, Attleboro, Seekonk, Somerset, Swansea, Dartmouth, Fairhaven, Westport, and Rehoboth.
Cape Cod: Barnstable, Hyannis, Falmouth, Mashpee, Sandwich, Bourne, Yarmouth, Dennis, Harwich, Brewster, and Wareham.
We also serve clients throughout Massachusetts and nationwide. The system works the same whether you're in Plymouth or Worcester. Southeastern Massachusetts is where we focus our local expertise.
Start with where you stand.
The free technical audit scores your current site in minutes. The full audit adds your Massachusetts competitors, your keyword opportunities, and a prioritized roadmap, and its price is credited to your build fee when you choose a package. Or book a strategy call and we start from there.
Step one is done.
We'll text or call you within one business day to set up a time.
FAQ
Digital Marketing questions
What happens after I sign up?
We build. One call captures your services, your zips, and your story. Then we build your site, set up your Google profile and listings, and turn on the lead response. You're live in days, not months, and you watch a test lead run end to end. Your monthly starts after your first month.
Why six months?
Because search takes time to pay off. Pages earn their spot over months, reviews stack up, and AI search engines learn who you are from a steady presence. Six months is the shortest window where you can see what the system does for you. After that you're month to month.
Which package should I pick?
Pick Lead Engine if you want the phone to ring and you'll handle the follow-up. Pick Growth System if you need one place to see who needs a quote, a reply, or a call back. Pick Full Service if you run several locations or crews and want help running the business, not just the marketing.
Do I have to do the audit first?
No. If you already know you want this, start your build and we'll set up the strategy call. The free audit is a quick check of your site. The $497 full audit goes a lot deeper, and if you pick a package within 90 days, that $497 comes off your build fee.
What does exclusive territory mean for me?
We take one client per trade in each zip. Inside the zips you claim, we work to win your searches and we won't take a competitor in your trade there while you're with us. Outside your zips we make no promise either way. If you want to add a zip, call us.
What is not included?
Phone numbers, texts, and AI minutes are usage, and we bill them on top of the monthly at cost plus a markup. Adding a zip, reputation management, social, paid ads, and syncing to another CRM are add-ons or Full Service work. We'll tell you which before you sign.
Do you have an office in Massachusetts?
We're based in the Greater Providence Area in Rhode Island, about 45 minutes from the Massachusetts border. We work with Southeastern Massachusetts clients both in person and remotely. For trades and service businesses, most of the work is delivered remotely: the audit, the build, the listings, and the lead response don't require on-site visits.
What does it cost for a Massachusetts business?
The same as anywhere. Start with the free technical audit. The full audit is $497, credited to your build fee if you choose a package. The packages, Lead Engine, Growth System, and Full Service, are a one-time build fee plus a monthly, with the figures on the Digital Marketing page.
Why Southeastern Massachusetts specifically?
Proximity and opportunity. We're based near the border and know this market. Boston's agency market serves tech and enterprise clients. The trades, dental practices, law firms, and service businesses on the South Shore, SouthCoast, and Cape Cod have fewer specialized options.
Is AI search optimization different for Massachusetts businesses?
The principles are the same, but the competitive landscape varies by region. Boston metro has more AI search competition than the South Shore or Cape Cod, which means businesses outside the city can establish visibility faster. When someone asks an AI assistant 'who's a good roofer in Plymouth?', the AI draws from your Google Business Profile, your reviews, and structured data that says where you operate and what you offer. That is what the engine is built to do.
Do you work with businesses in Western Massachusetts or the North Shore?
Yes. The system works statewide and nationally. We highlight Southeastern Massachusetts because it's our closest market and where we focus our local expertise, but the audit, the build, and the monthly work apply anywhere.