Digital Marketing Audit
You're invisible where your customers are searching.
A purpose-built research agent audits your SEO, content funnel, AI search visibility, and competitive landscape, then builds a prioritized roadmap with 30-day milestones to fix what's broken. $497, delivered in 5–7 business days.
Your competitors are showing up. You're not.
Someone in your market searched for the exact service you offer this morning. They searched online. They asked an AI assistant. They checked Yelp or asked a friend on Reddit. Your competitor showed up. You didn't.
You might have a website. It might even look good. But looking good and being found are two different problems. Most service businesses we audit have gaps they don't know about: pages search engines can't index, no content connecting their services to buyer questions, and no presence in AI search engines like ChatGPT and Claude.
You can't fix what you can't see. Generic SEO audit tools flag surface-level issues. Agencies hand you dashboards full of metrics that don't connect to revenue. A real SEO audit service studies your business, your competitors, and your market, then tells you what to do first.
What's Included
Seven research phases. One clear roadmap.
A purpose-built research agent runs all seven phases, built on twenty years of knowing what to look for. Every audit is reviewed before delivery. No black box.
Business & Market Research
Before touching a metric, the agent studies your website, reviews, social profiles, and market positioning. This sets the context for every recommendation: who your buyers are, how you talk about your work, and who you're competing against.
Technical SEO Audit
Full crawl of your site from the XML sitemap. Every page, not a sample. Crawlability, indexation, page speed, Core Web Vitals (LCP, INP, CLS), mobile experience, security, URL structure, and on-page SEO. Each issue is scored by severity with a specific fix attached.
Content Funnel Analysis
Every page gets classified: pages that convert (BOFU), pages that help people evaluate (MOFU), and pages that build authority (TOFU). Then it maps the internal linking chains between them and scores how well your content moves visitors toward a purchase. Most businesses we audit are missing the middle layer entirely.
AI Search Visibility Audit
Your brand gets tested across ChatGPT, Claude, Gemini, Perplexity, and Grok using real queries your customers would ask. For each query: does the AI mention you? How prominently? Is the information accurate? What sources does it cite instead? You get the exact prompts to verify the results yourself.
Competitive Deep Dive
Your top 5–7 organic competitors are identified through real Google searches for your commercial keywords, whoever is winning the rankings you want, whether you've heard of them or not. Each gets profiled: platform, content volume, funnel structure, review counts, schema markup, and authority signals. The report shows where you're behind, where you're ahead, and where nobody is competing yet.
Keyword Research
For each core service, the agent researches the keywords people actually use: primary commercial terms, related searches, People Also Ask questions, and long-tail variants. Each keyword gets classified by intent, volume, difficulty, and funnel stage. The gaps where your competitors rank and you don't are flagged explicitly.
Content Strategy & Phased Roadmap
All six phases feed into a content strategy built from the bottom up. Starting with your conversion pages, the agent maps the supporting content each one needs (comparison articles, buyer's guides, educational pieces) with chain logic showing how every article connects back to revenue. The deliverable includes a prioritized content queue, five content briefs ready for a writer, and a phased execution timeline organized in 30-day milestones.
The Deliverable
What the report looks like.
A branded PDF, password-protected and watermarked. Hand it to your team, your marketing person, or another agency and say: this is the plan.
Executive summary with scored dimensions (Technical SEO, On-Page SEO, Content Funnel, AI Visibility, Competitive Position) so you can see your overall health at a glance
Business profile showing the research done on your company before writing a single recommendation
Section-by-section findings with severity-coded callouts, data tables, and visual score bars
Content funnel visualization showing your TOFU–MOFU–BOFU structure and where the chains break
Competitive matrix comparing you against every identified competitor across five dimensions
Keyword landscape with your highest-value opportunities ranked by business impact
Prioritized action plan naming the pages to fix, articles to write, and links to add
KPIs and measurement framework so you can track progress whether you execute with us or on your own
Next Steps
What happens after.
The audit is a standalone deliverable. You own the roadmap regardless of what you do next.
You review the report. Read it, mark it up, write down your questions
We hop on a 30-minute call to walk through the findings and align on priorities
You decide what to execute. With us, your team, or another agency. The roadmap is yours to keep
FAQ
Common questions.
How much does a digital marketing audit cost?
$497 flat, no upsells. That covers all seven research phases, the branded PDF report, and a 30-minute walkthrough call. Most agencies charge $1,500–$3,000 for comparable scope, often using generic automated scans. We built a research agent that runs every phase with depth and consistency that manual work can't match.
Can't I just use ChatGPT to audit my website?
You can, and it'll give you generic observations. ChatGPT can't crawl your full sitemap, run Core Web Vitals tests, check your indexation status, or research your competitors' keyword rankings. We built a research agent that does exactly this: crawls your full site, tests five AI engines with queries specific to your business, and profiles your competitors. Generic AI gives you observations. Our agent gives you findings backed by your data.
Is a digital marketing audit worth it for a small business?
If customers find you through search and you're losing to competitors, yes. The audit identifies what's costing you visibility and ranks fixes by revenue impact. Honestly, the content strategy section alone, built on real keyword data and competitor research, would typically cost more than the entire audit.
What's the difference between this and a free SEO audit tool?
Free tools like Ubersuggest or SEMrush run automated scans against a fixed checklist. Good for catching broken links and missing meta tags. They stop there. They don't analyze your content funnel, test AI search visibility, research competitor strategies, or build a content roadmap. This audit does, and every finding includes context specific to your market.
How long does the audit take?
5–7 business days after we receive your deposit and business details. Crawling a full site, profiling 5–7 competitors, and testing five AI search engines takes time. We don't cut corners to speed it up.
Do you audit local SEO for Rhode Island businesses?
Yes. The competitive deep dive and keyword research phases focus on your local market: who ranks above you in your service area, what keywords drive local leads, and whether AI search engines recommend you for queries in your area. We're based in the Greater Providence Area, so Rhode Island is a market we know well.
Stop guessing. Start with the data.
Seven research phases, five scored dimensions, and a prioritized action plan. Whether you execute with us, your team, or another agency, the roadmap is yours to keep.
Also from Eikon
Related services.
Digital Marketing Monitor
After the audit, track your rankings across Google and AI search engines with automated weekly reporting. See your progress over time.
Learn moreSEO & AEO Execution
Don't want to execute the roadmap yourself? We implement the audit's recommendations (technical fixes, content creation, and AEO signals) over a focused 30, 60, or 90-day engagement.
Learn more